Our Approach

A more nuanced approach to Google Shopping

After a detailed review of Singular Market’s product hierarchy and SKU structure, we created a bespoke campaign strategy. This included:

Shopping feed optimisation – well-written product feed titles and enticing product imagery helped us to increase appeal, impressions and clicks
Setting up low bids on generic search terms, medium bids on brand terms and high bids against specific product searches enabled us to prioritise ad serving for queries the most likely to convert into sales
This stacked bidding approach, in conjunction with cross-ad group negative keywords implementation, gave us complete control over when to display ads – and at what price point
Sophisticated remarketing campaigns helped us to convert highly engaged users that didn’t purchase during the first visit, leading to a 28% incremental sales

How we helped Singular Market double its sales with effective shopping ads

Unlocking the power of Google Shopping

How we helped Singular Market double
its sales with effective shopping ads

Unlocking the power
of Google Shopping

42 %

Increase in
conversion rates

151 %

Increase in
revenue

128 %

Increase in
sales

The Challenge

Building visibility,
credibility and sales

Furniture and lighting company Singular Market understood that Google Shopping could help them put products in front of more customers – and drive more sales. But fulfilling that potential would take a real insight of when and how to display ads.

We worked with Singular Market to develop an advertising strategy that included a comprehensive review of high margin products - to be included in the shopping feed - ad title and images optimisation and dynamic remarketing outreach.

Our Approach

A more nuanced approach
to Google Shopping

After a detailed review of Singular Market’s product hierarchy and SKU structure, we created a bespoke campaign strategy. This included:

Shopping feed optimisation – well-written product feed titles and enticing product imagery helped us to increase appeal, impressions and clicks
Setting up low bids on generic search terms, medium bids on brand terms and high bids against specific...

Shopping Campaign

Product Feed Optimisation

Landing Pages

Competitive Research

Kwery exceeded our expectations and I have already recommended them to other businesses. They are reliable and responsive, working very closely with us. They explain clearly what they are doing and why and most importantly, strategy and tactics they implemented are working - sales and revenues are up and that is a thing we truly appreciate.

Elena Díaz del Corral

Owner, Singular Market