Our Approach

The impact of micro-targeted Facebook campaigns

We implemented Facebook campaigns that expressly focused on the local market and used smart audience targeting to drive as high return on investment as possible.

Our strategy included:

Geographic radius targeting around promotion’s locations
In-market audience targeting based on property interests
An ongoing multivariate ad testing to find the best creative to engage and convert different type of prospects
An automated Facebook bidding strategy to maximise conversions
Implemented a Facebook Messenger chatbot to increase open rates, engagement and sales
The development of bespoke creatives for remarketing campaigns to attract recognised qualified visitors with an enticing offer

With hyper-targeted campaigns based on location and interests, we helped Domo to maximise its budget and boost sales in under three months

Turning even a limited budget into a profit-making tool

With hyper-targeted campaigns based on location and interests, we helped Domo
to maximise its budget and boost sales in under three months

Turning even a limited budget
into a profit-making tool

185 %

Increase in
leads

138 %

Increase in
sales

78 %

Increase in
conversion rates

The Challenge

A bespoke strategy
to spearhead property sales

Domo Gestora is a Spanish real estate management company that sells flats and single-family houses under a cooperative system. With physical space as its product, any effective marketing needs to be focused on a local audience – and reach them where they spend most of their time.

Kwery needed to develop a strategy that maximised a limited budget, carefully targeting qualified prospects in the local region.

Our Approach

The impact of micro-targeted
Facebook campaigns

We implemented Facebook campaigns that expressly focused on the local market and used smart audience targeting to drive as high return on investment as possible.

Our strategy included:

Geographic radius targeting around promotion’s locations
In-market audience targeting based on property interests

Facebook Ads

Display Ads

Competitive Research

Web Analytics

What stands out about Kwery is their professionalism and utter desire to continuously improve. They are accessible and the rapport with these guys is amazing - you know they have your back. At the end of the day, it comes down to trust. And this is the hardest thing to win in business.

Marta Mora

Communication Director, Domo Gestora